If you are producing wallpapers and want to show them in the best light, it’s worth considering using 3D renderings for this task.
Just imagine you can display your wallpaper in any type of interior, without actually building a set for photo shoot or actually installing the wallpaper in the room. That’s what a full 3D workflow allows me to do for you.
And now imagine you can change the colors, adjust the layout or replace furniture and accessories of the room at any point. Change ceiling height, move a window, create a wall, take down a wall. Anything is possible and much easier than doing it in the real world.
How does it work?
It all starts with a briefing from client. This can be as simple or as complicated as you want. This can be:
- a simple sketch
- a moodboard with different photos to show the look you want
- a photo to recreate and modify
- any additional furniture or accessory photos to create in 3d and add to the scene.
Here is a simple briefing that starts with an inspiration photo and requests some custom changes to it.
My first step is to create the 3d scene, light it and set up a camera. Depending on your budget I can either create custom models from scratch (anything you can think of, I can most likely create it) or use pre-made 3d models to keep the costs down. The scenes themselves are always made from scratch for each client, so there is never a situation where the same scene is re-used for competing companies.
Once the scene layout, the camera angle and so on are approved, I can move on to texturing and shading the scene. This includes creating the material of the wallpaper you want to display, as well as setting up materials for all the rest of the scene. If the wallpaper is multi-layered, with embossing effects and so on, this can be quite complicated. Below you can see how a more complex material setup looks inside 3d software.
This step usually includes one or two rounds of feedback from the client to adjust the colors to your liking.
Anything you don’t like or want to change or add to the scene – this is the time to do it.
Finally an image is rendered out in high quality and high resolution. It’s then given a final polish and delivered, ready to use for either printed or digital marketing. The standard resolution is A3 300dpi. You can request a custom size if you want, smaller images being slightly less expensive and larger resolutions being more costly.
Why does the size affect image price? Because rendering a final image is a time and computing power intensive operation. To render these realistic images a powerful CPU needs to run calculations for a long time, using electricity and preventing me from using the workstation for other purposes. Simply increasing image size 2 times makes the render process 4 times longer, so this process is very sensitive to the final image size.
Now that you understand how the process works, you can look at some examples of renders I’ve done for other clients producing high quality wallpapers.